Logins are becoming an increasingly burdensome task for internet users to manage. Mozilla, the foundation behind the popular Firefox browser, hopes to change that:
Persona allows you to sign in to sites using an email address you choose. So, instead of having to manage multiple usernames and passwords across your favorite sites and devices, you’ll have more time to do the important stuff. We’ll manage the details!
Complete a single email verification process with Mozilla, and you become a ‘trusted user’ when you visit participating sites. The more people who sign up, the more likely site owners are to adopt Persona as a sign-in option.
Get on with it.